Thursday, June 4, 2015

#6: nudging & how wellbeing is reflected in products:



Nudging is positive reinforcement directed in gaining a desired outcome. It can influence behavior and thoughts with indirect suggestions. Our daily decisions are influenced constantly by the environment around us. Today our class went out and visited specific brand fast food restaurants and stores that are also in the United States. Our class noticed that health and aesthetic are valued more in the Danish culture. The fast food restaurants that we visited were very different to the same brand stores in the US. In the 7Eleven we noticed that the food was fresh, healthy and more expensive than most of the stores back home. The store was also very clean and organized. The store nudges consumers to eat better by placing those products in the front of the store and are the majority within the store. This then affects ones wellbeing by knowing they are eating right for themselves and for the environment.

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